To help back up my pitch to potential events I decided to carry out a survey of my own, which has helped me get a taster of who watch live streams and if they would watch one from an event they are interested in.
Overall there were 27 responses but unfortunately I had to get rid of one set of responses because they hadn't answered appropriately so I couldn't use their answers. All the data below is after I took out the inappropriate comments.
Even though I didn't get a huge number of respondents they was an equal split between male and females answering. But on the other hand 20 of the respondents were 18-24, (the rest older), which isn't a very goof proportion of ages.
Only eight said they were unlikely to watch a live stream but when I asked would they watch if it was live from an event they are interested in they answered that they likely would watch it. This is interesting, it means the content needs to be tailored specifically to the target audience otherwise you risk losing the audience.
PUT MORE INTO THE PDF VERSION.
Monday, November 26, 2018
Friday, November 23, 2018
Live Streaming Statistics - Is it worth it?
For me to approach a client I need to have statistics that show the client live streaming is a good investment for their event.
The statics below are focusing on audience behaviours, which is very important when trying to get viewers and interest of what you are doing. For example, 80% would rather watch a live stream then read a blog and 82% prefer a live video from a brand then a social media post. From the events I have been looking at this would seem quite important to them because they mostly do social media or blog posts but if I could offer to get the content out a lot quicker and straight to the audience then I think they would be more willing to let me do this for them.
Also if audiences see a live stream they are more likely to buy tickets to an event by 67%. For an event like London Fashion Week Festival, this could diffidently boost their ticket sales in future years, especially because it is fairly new. Audience's also like more behind the scenes content, 87% of audiences prefer to watch online if it means they will get more behind the scenes information. If we stream the Facebook, 78% of online audiences are watching Facebook live already.
All of these statistics are in favour of Live Streaming, this is good for us as this is an area that still has a lot of potential. These are great business points as well because it will allow the events to get a wider audience which means hopefully more tickets sold and greater foot fall. I will be including some of these pints in my video pitch.
(Blog, 2016)
The statics below are focusing on audience behaviours, which is very important when trying to get viewers and interest of what you are doing. For example, 80% would rather watch a live stream then read a blog and 82% prefer a live video from a brand then a social media post. From the events I have been looking at this would seem quite important to them because they mostly do social media or blog posts but if I could offer to get the content out a lot quicker and straight to the audience then I think they would be more willing to let me do this for them.
Also if audiences see a live stream they are more likely to buy tickets to an event by 67%. For an event like London Fashion Week Festival, this could diffidently boost their ticket sales in future years, especially because it is fairly new. Audience's also like more behind the scenes content, 87% of audiences prefer to watch online if it means they will get more behind the scenes information. If we stream the Facebook, 78% of online audiences are watching Facebook live already.
All of these statistics are in favour of Live Streaming, this is good for us as this is an area that still has a lot of potential. These are great business points as well because it will allow the events to get a wider audience which means hopefully more tickets sold and greater foot fall. I will be including some of these pints in my video pitch.
(Blog, 2016)
Friday, November 9, 2018
Events I could film at:
London Fashion Week Festival:
This event is happening from the 21st - 24th February 2019. It showcases designers work, public can go to runway shows, shop and view talks from industry professionals. But ultimately it is making Fashion Week accessible to everyone. I feel with this ethos, bringing the event to the wider public would really suit them.
Here is a link to there web page: https://londonfashionweekfestival.com
The setup:
- One central hub were we talk with guests and have a magazine style show.
- When we aren't using the central hub, we will roam and conduct interviews and pieces to cameras at the catwalk, stands and the retail section. Showcasing the work and content of the festival.
- I would like to use three cameras for this as one won't cover enough or make it interesting. But this does mean I will need three cellular bonding kits.
London Games Festival:
This event is happening from the 2nd to 4th April 2019. This is an event where they showcase old and new games, where you learn about experimental games and the future of them. It is spread across the city in 20 venues across 12 days. I have looked on their website and social media and they don't seem to have that many videos, mainly promotional on the website. This could be a good way in as this festival celebrates technology, considering that streaming games is very popular then they should have an aversion to streaming what they do at the event.
Here is a link to their web page: http://games.london
The set up:
- As this festival is very spread out each day of the 12 we will be in a different location.
- We will have a hub at each location where again we will have a magazine style show. But this will be more fun as we will play silly games as I feel this festival is all about fun and involvement of everyone.
- We will also roam around to any key and interesting areas.
How could this be implemented at an event?
As I have mentioned in my other posts this is mainly used for news broadcasts. I would like to use cellular bonding to cover events. My idea for this as been influenced by events I have worked on in the past. For example I worked at Move It and big dance convention at the excel centre. We provided behind the scenes interviews that would go out to the big screen when there were no acts on the stage. I also want to take influence from when I worked for IBC TV at the convention in Amsterdam. For this we broadcasted across the convention by producing a news/talk show. We also went out around the convention to film VTs.
My idea would be to go to an event and have a hub where a presenter would talk and interview guests, we could also play games and make it fun. Then whilst we aren't doing that we would go around the event and film what's going on. This would be done with one camera to make it simple and cheap, all of the content will be streamed live to Youtube and Facebook so that those who aren't at the event can still keep up with the latest news.
I feel events would be up for this as they normally have a film team going round and getting general visuals to then produce a video after the event. But with this we can cover the whole thing whilst it is going on and can be used after to create highlight reels.
My idea would be to go to an event and have a hub where a presenter would talk and interview guests, we could also play games and make it fun. Then whilst we aren't doing that we would go around the event and film what's going on. This would be done with one camera to make it simple and cheap, all of the content will be streamed live to Youtube and Facebook so that those who aren't at the event can still keep up with the latest news.
I feel events would be up for this as they normally have a film team going round and getting general visuals to then produce a video after the event. But with this we can cover the whole thing whilst it is going on and can be used after to create highlight reels.
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